A COMMUNITY OF LAKRIDS LOVERS

LAKRIDS LOVERS LAB

 

CONNECT WITH MORE THAN 3.000 OTHER LAKRIDS LOVERS

INNOVATE

Do you know of a winning combination of liquorice and another flavor and want us to test it? Lakrids Lovers Lab is your chance to make your voice heard!

CO-CREATE

Several times a year we launch Lakrids Lovers Lab products for the purpose of gathering feedback about products that might one day take a place in our standard assortment.

CONNECT

Connect with us and fellow lakrids lovers all around the world. As a member, you will also have the opportunity to get invited to the factory and take part in other fun experiences with us.

 

ABOUT THE LAKRIDS LOVERS LAB

The purpose of this group is to get even closer to our community and invite all you liquorice lovers out there to take part in shaping the future of Lakrids by Bülow.

We hope you will post all the input and questions you may have to our product - everything from design to taste and sustainability profile - so we can continue to improve and together succeed with our mission - to make the world love liquorice!

Furthermore, we will ask for your opinions on everything from taste and design to which stories you would like to hear.

You will also have the opportunity to get invited to the factory and participate in focus groups, surveys, events etc. and we promise small perks along the way.

LLL PRODUCTS PROCESS

Several times a year we launch Lakrids Lovers Lab products and we hope you want to help us with determining the fate of each product. Each product is available for a limited time and by gathering your feedback, you help us decide what each product’s future will hold.

SCAN & SHARE YOUR OPINION

Each product contains a QR code on the label that leads you to a survey because we want to hear from you!

OUR VERY SPECIAL

LAKRIDS LOVERS LAB PRODUCTS

DARK & SEA SALT

Back in 2018, we launched our first lab product! Back then it was called VARIANT DCMA_1 and now we call it DARK & SEA SALT. Since it's debut as a lab product, this product has been available for two consecutive Winter collections and now as a permanent edition under the name F - DARK & SEA SALT.

CHOCOLATEY

In 2018 we launched our first vegan chocolate coated liquorice product. The sweet liquorice core was covered in chocolate made from coconut milk and topped with fine liquorice powder. It took us a long time to make a plant-based product that did not compromise on our quality standard and when we finally managed, we asked our community to give us feedback.

SLOW COOKED STICKS

STICKS are now a part of our standard assortment, but they started as Lakrids Lovers Lab products! Based on the amazing feedback from our community, we did not have to make any alterations to taste, but we were inspired to change the plastic packaging. We reduced the amount of packaging and switched to plant-based material called biofoil and introduced STICKS to our permanent product portfolio.

STAUNING STICKS

We wanted to bring together whisky- and liquorice-lovers under one roof. Our STAUNING STICK BOX came with four different sticks, made with 0%, 5%, 10% and 15% Stauning "Curious" New Make Whisky. Each STICK represented a new and careful blend of whisky and liquorice and we asked you to tell us which one you prefer: inside the box was a QR code that led to a short survey.

TWISTED BANANA

So many people went bananas over this dreamy combination of banana, salty liquorice, creamy white chocolate, and raw liquorice powder. We took the popular, sweet banana and given it a unique, Danish confectionery twist. After all, it’s ok to go bananas, as long as you remember your Danish liquorice roots.

D DUEL

We love to create new product flavours, but we also love to improve our current assortment regardless of how popular a product is. D - SALT & CARAMEL DUEL contains two versions of our popular D - SALT & CARAMEL chocolate coated liquorice.

SALT & SUGAR

Our beloved Halloween 2016 edition made a comeback for the true liquorice lovers out there that had been longing for the return of SALT & SUGAR. It may have a sweet core, but it is not for the faint-hearted because the crispy sugar coating is coupled with strong salmiak. The combination of salt and sugar creates a unique taste sensation and the soft and chewy texture of these bites was once again a hit.

A LAKRIDS LOVERS LAB ORIGINAL

THE JOURNEY OF F - DARK & SEA SALT

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